Light and Dark Shading in 17th Century Art Free Essays

The use of light and dark shading during the Baroque artistic movement during the seventeenth century was how the artist caught the eye of the observer and brought emphasis to certain areas of the painting.   The technique was used by many of the artists of the day and their influence can even be seen in modern times.   Rembrandt van Rijn and Johannes Vermeer are two examples of artist that used the elements of light and dark shading. We will write a custom essay sample on Light and Dark Shading in 17th Century Art or any similar topic only for you Order Now Rembrandt’s famous Self Portrait is a perfect example of how he used the technique.   In the portrait, the aged Rembrandt seriously looks out with a far away look.   Most of the picture is dark and the clothing and upper torso of the body is so dark that only a muted outline can be seen of his clothing.   There is a burst of light on his hands.   The eye is drawn upward to the dark red behind the artist’s head.   Even though it is dark, the red brings color to the portrait.   The only true light is centered on Rembrandt’s face.   That is where the emphasis of the whole painting lies.   He does this so that only the actual parts of the real man draw the attention. Vermeer, on the other hand, uses shading differently.   There is a dark tapestry on the wall behind the subject in Woman Holding Balance.   The area to the bottom left is also dark.   An extremely dark blue cloth is draped on the table in front of her and hangs off the side.   The underneath portion of the table is too dark to discern anything.   There is a beam of light that flows from a high window and it illuminates the woman’s face and upper torso so that it is obvious that she is holding a balance. Her skirt and cape are dark, but the edging of her cape and headdress is white, thus outlining her face and hands as she stares intently at her balance.   The light in the portrait bring the focus the woman’s expression, and brings her to the center of the painting. Both Rembrandt and Vermeer did an excellent job of creating emphasis by using light and dark shading.   They were examples of an artistic period that is still admired today. References History of Art: A Brief Survey.   Baroque and Rocco Art. Retrieved June 7, 2007, from http://www.ou.edu/class/ahi1113/html/ch-13-2.htm http://www.ou.edu/class/ahi1113/slides/13-24.jpg http://www.ou.edu/class/ahi1113/slides/13-26-2.jpg Portrait History. Retrieved June 7, 2007, from http://www.family-portrait.net/portraithistory.php       How to cite Light and Dark Shading in 17th Century Art, Essay examples

Marketing Management Contemporary Business Environment

Question: Discuss about theMarketing Management for Contemporary Business Environment. Answer: Introduction Marketing becomes a key function in the contemporary business environment as it allows firms to create good relations with the customers and to develop competitive advantage. Marketing functions provides a systematic framework to the firms for introducing and promoting their product or services. It plays critical role in establishing communication between customers and firms that increase market presence and consequently sales (Kumar et al., 2011). In this report, the importance of marketing process in creating competitive advantage for the real world organizations will be analyzed. The way organizations have used marketing function to gain competitive advantage will also be discussed in this report. Targeting, segmentation, market intelligence, marketing mix some core concepts of marketing are also applied to analyze the marketing strategies of firm. Burberry, UK based global luxury brand and Coca-Cola, US based global beverage firm are selected as case organizations. This report wi ll analyze marketing strategies of these companies. Coca-Cola Marketing Coca-Cola is one of the valuable brands in the world. Segmentation includes in marketing process of Coca-Cola. This firm segments market mainly on the basis of demographical variables including age, family and income. For example: In advertisements, it mainly addressees young customer base. Similarly, it also offers product in different flavors and packaging to make it fit for the consumers with different affordability level. Segmentation helps Coca-Cola to differentiate its offerings from the competitors and to attract large consumer base, which provides competitive advantage. Through segmentation, it satisfies needs of different niche markets (Anders, 2011). Target market of Coca-Cola is quite wide that allows it to capture significant beverage market and to achieve competitive advantage. Benefits and uses are communicated by Coca-Cola to position among customers thoughts. For example: bold taste and zero calories are used to position Coca-Cola Zero to communicate with the dieters (McDaniel et al., 2016). Marketing mix includes in the marketing process that allows this firm to combine price, place, product and promotion elements effectively for satisfying and communicating needs of target market and to develop unique image (Lee and Carter, 2012). Burberry Marketing Burberry becomes a recognizable brand in the global fashion industry due to its innovative marketing practices. Segmentation, targeting, positioning and marketing mix are the major elements of marketing process at Burberry (Donnellan, 2013). Demographic and behavioral segmentation is used by this firm to target stylish and wealthy young men and women, who have sense of fashion. By determining and analyzing needs of target market, it develops a marketing mix to communicate with customers (Lorange and Rembiszewski, 2016). Marketing mix of this firm develop a unique image and to position it as iconic and innovative brand in global fashion industry. For example: digital media is used by Burberry in innovative manner that creates image of digital fashion brand. This allows firms to differentiae offering from the competitors, which provides source of competitive advantage (Phan et al., 2011). It combines traditional British fashion with the digital network that helps to become highly admir ed brand. Marketing Success Evidence Coca-Cola is the market leader in the global non-alcoholic beverage industry by capturing approximately 42% market share (NASDAQ, 2014). It makes this firm worlds largest non-alcoholic beverage company. It is operating from over 125 years. The marketing practices and strategies of this firm allow it to make effective presence in more than 200 countries (Coca-Cola, 2016). This firm has won several awards for marketing and advertising campaigns worldwide. Share a Coke, Open happiness and Can Change the world are some successful market campaign of Coca-Cola (Hepburn, 2016). The value of Coca-Cola brand is $73,102m and it becomes worlds third valuable global brand (Interbrand, 2016). Due to successful marketing, Pepsi holds second position in the market, despite of calming better product from Coca-Cola (Lee et al., 2015). The sales of this firm are also consistent in last five years. It depicts success of marketing practices in terms of increasing and maintaining consumer base. This firm offers more than 500 brands worldwide through the worlds largest distribution network. It develops an effective market presence (The Coca-Cola Company, 2016). It delivers consistent marketing massage to the customers by focusing on values of sharing happiness, joy and positivity. This creates unique image and reputation that develops strong relationship with the customers (Lee et al., 2015). Due to marketing practices, it successfully attracts and maintains large consumer base in global beverage industry. The Burberry brand is valued at $5,873m in 2015. In this year, the brand value of this firm grew by 5% (Interbrand, 2016). The marketing practices of this firm create an image of innovative fashion brand with unique design and craftsmanship. It has used social media and other tools of digital marketing to connect with the target customers. This firm mainly targets young males and females and due to this it uses social media to maintain relations with the customers. The sales of this firm in 2015 grew by 9% that indicates success of marketing practices in terms of maintaining and enhancing consumer base (Annual Report, 2016). This brand has strong presence in social media. For example: it has around more than 3m twitter followers, which is quite high from the number of Coca-Cola followers (Roland, 2014). It has 40m followers in social media and this marketing practice provides competitive advantages to this firm in terms of increasing awareness and engagement of customers (Milnes, 201 6). This firm maintains consistency in marketing communication through logos, signature product heritage and craftsmanship. This helps to develop relationship and increase customer loyalty, which provides competitive advantage (Clark, 2014). Analysis and Explanation Coca-Cola has executed an effective market strategy by exploiting different customer segments overtime. Initially, it offers one beverage for the entire soft drink consumers. Through market segmentation strategy, it has determined diverse consumer preferences and offered more than a dozen products. This has played critical role in developing products as per the changing needs of the different market segments. Currently, it addresses different customers needs for flavors, calorie and caffeine. The market segmentation strategy has helped this firm to understand changing customers needs and to make informed changes in offerings (Lamb, 2012). By offerings wide product range, it has developed and maintained dominate position in the global soft drink industry. Similarly, segmentation strategy of this firm has helped to consider geographical differences of customers and to invent products as per their needs that vary on the basis of culture, climate and income. For example: package size and level of sweetness in Coca-Cola product range varies in accordance to the local taste (Sun, 2009). Market segmentation strategy is executed by Coca-Cola effectively to determine the needs and preference of customers for the soft drinks and to develop product offerings accordingly (Lamb et al., 2011). By applying Ansoff matrix successfully, it has executed market strategy successfully. It has employed market penetration, product development, market development strategy and diversification strategies. By offering soft drinks in different flavors, it has penetrated US market and expanded in the different markets of the world (Hill and Jones, 2011). It has also used diversification strategy by offering health drinks to the customers. The marketing function of Burberry provides competitive advantage in terms of creating unique image that develops strong relationship between target customers and offerings. Burberry has executed market strategy by applying porters generic strategy successfully. This model indicates three strategies to outperform in an industry such as cost leadership, differentiation and focus. The market strategy of the firm has successfully applied focus differentiation strategy by using digital media in highly innovative manner (Henry, 2011). In this strategy, it employs target market strategy by selecting a niche segment of millennial that forms 60 percent of world population. It has offered stylish collections as per the needs and preference of millennial, while developing heritage of firm. In order to reach and engage customers, social media strategy has executed by Burberry in an effective manner. It determined tech-savvy attitudes of the target market and thus extensively used social media. Through social media, it has established effective communication between target market and offerings. It became the first firm in the fashion industry to use social media for communicating with the customers (Pride et al., 2014). This has helped Burberry to create value as digitalized fashion brand and to create distinct image. Conclusion It can be concluded from the above discussion that Coca-Cola and Burberry has created competitive advantage by creating unique image among the customers. Marketing strategies and processes of these firms have helped them to communicate with the customers effectively and to engage them. Market segmentation and Ansoff matrix have effectively applied by Coco-Cola to understand needs and preferences of customer and to tailor offerings accordingly. Burberry has employed focus differentiation strategy successfully to target needs of niche segment of the luxury fashion market. Through this, it has created an image as most digitalized brand and attracted target customers. The marketing activities of these firms have helped to differentiate their offerings from the competitors, which caused the development of competitive advantage. References Anders, J. (2011) Coca-Colas Marketing Strategy: An Analysis of Price, Product and Communication. Germany: GRIN. Annual Report (2016) Burberry. [Online]. Available at: https://www.burberryplc.com/documents/ar-15-16/burberry_annual_report_2015-16.pdf (Accessed: 1st December, 2016). Clark, J. (2014) Fashion Merchandising: Principles and Practice. USA: Palgrave Macmillan. Donnellan, J. (2013) Merchandise buying and management. AC Black. Hepburn, M. (2016) The Share a Coke story. [Online]. Available at: https://www.coca-cola.co.uk/stories/share-a-coke (Accessed: 1st December, 2016). Hill, C.W. and Jones, G.R. (2011) Essentials of strategic management. USA: Cengage Learning. Interbrand (2016) Coca-Cola. [Online]. Available at: https://interbrand.com/best-brands/best-global-brands/2016/ranking/cocacola/ (Accessed: 1st December, 2016). Interbrand (2016) Ranking. [Online]. Available at: https://interbrand.com/best-brands/best-global-brands/2015/ranking/ (Accessed: 1st December, 2016). Kumar, V., Jones, E., Venkatesan, R. and Leone, R.P. (2011) Is market orientation a source of sustainable competitive advantage or simply the cost of competing?. Journal of marketing, 75(1), pp.16-30. Lamb, C.W. (2012) Marketing. USA: Cengage Learning. Lamb, C.W., Hair, J.F. and McDaniel, C. (2011) Essentials of marketing. Cengage Learning. Lee, A., Yao, J., Mizerski, R. and Lambert, C. (2015) The strategy of global branding and brand equity. UK: Routledge. Lee, K. and Carter, S. (2012) Global marketing management. UK: Oxford University Press. Lorange, P. and Rembiszewski, J. (2016) From Great to Gone: Why FMCG Companies are Losing the Race for Customers. UK: Routledge. McDaniel, C., Lamb, C.W. and Hair, J.F. (2016) Marketing essentials. Australia: South-Western. Milnes, H. (2016) Burberry wants to monetize its 40 million social followers. [Online]. Available at: https://digiday.com/brands/burberry-wants-monetize-40m-social-followers/ (Accessed: 1st December, 2016). Morning Star (2016) Coca-Cola Co KO. [Online]. Available at: https://financials.morningstar.com/income-statement/is.html?t=KO (Accessed: 1st December, 2016). NASDAQ (2016) Coke Vs. Pepsi: By The Numbers. [Online]. Available at: https://www.nasdaq.com/article/coke-vs-pepsi-by-the-numbers-cm337909 (Accessed: 1st December, 2016). Phan, M., Thomas, R. and Heine, K. (2011) Social media and luxury brand management: The case of Burberry. Journal of Global Fashion Marketing, 2(4), pp.213-222. Pride, W.M., Hughes, R.J. and Kapoor, J.R. (2014) Foundations of business. Cengage Learning. Roland, D. (2014) Burberry has more Twitter followers than Coca-Cola. [Online]. Available at: https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/11112035/Burberry-has-more-Twitter-followers-than-Coca-Cola.html (Accessed: 1st December, 2016). Sun, S. (2009) An analysis on the conditions and methods of market segmentation. International journal of business and management, 4(2), p.63. The Coca-Cola Company (2016) The Coca-Cola Company to Present at Consumer Analyst Group of New York Conference. [Online]. Available at: https://www.coca-colacompany.com/press-center/press-releases/the-coca-cola-company-to-present-at-consumer-analyst-group-of-new-york-conference-2016 (Accessed: 1st December, 2016). The Coca-Cola Company (2016)Who We Are. [Online]. Available at: https://www.coca-colacompany.com/press-center/press-releases/the-coca-cola-company-to-present-at-consumer-analyst-group-of-new-york-conference-2016 (Accessed: 1st December, 2016). The Coca-Cola Compnay Henry, A. (2011) Understanding Strategic Management. USA: OUP Oxford.

Air Pollution and Global Warming on Aboriginals - Free Samples

Question: Discuss about the Air Pollution and Global Warming on Aboriginals. Answer: Introduction: Climate change is one of the issues germinated through the diabolical policy problem around the world. Rapid growth of the industries and the capital boom in the world market has leading to deterioration in the air pollution, which ultimately causing global warming (Knibbs and Sly 2014). One of the most threatened groups of indigenous population lives in Australia who is seemed to be suffering from the adverse effect of the climate change (Scarano and Ceotto 2015). Under this stringent condition of the aboriginals around the world, this report is aimed to consider the effect of the air pollution and the global warming on the indigenous population of the Australian population. The research is aimed to find whether health condition of the aboriginals is poorer than the non indigenous population of the country Magnitude of air pollution and global warming effect on the indigenous population In addition to this, the report will envisage how air pollution has affected the basic amenities like water availability; reach to health centre of the aboriginal population. According to the intergovernmental Panel on Climate changes Third Assessment Report (TAR) it has been found that the Australian aboriginals are one of the two most threatened indigenous groups in the world that has been suffering heavily due to the adverse effect of the climate change (Intergovernmental Panel on Climate Change 2015). Now, the irony is that, there have been plenty of researches on the environment and development issues in Australia during last thirteen years; however most of them are concerned about the climate change laws of Australia other than the northern territories and fragmented in nature. Previous researches have failed to provide any long term engagement program between the community and government, which can assess the climate change and global warming effect on the Australian aboriginals (Race et al. 2016). Thus, this research is aimed to assess the effect of air pollution and global warming on the aboriginal of Australia through comparative analysis of pop ulation living in northern region of the country with the non indigenous population of Australia. Background of the problem: Over the time various foreign communities has came to the Australia and captured the land of the aboriginal people during the seventeenth century (Gilbert 2016). Since then, indigenous people have shifted to the northern territory of Australian and non indigenous population has exploited the countrys natural resource to a great extent leading to air pollution and global warming. According to Flora (2018), there has been various researches regarding the challenges and issues faced by the non indigenous population due to air pollution and global warming, however very few has addressed the case of indigenous population. There are more than 100,000 Australian indigenous people who presently live in remote areas of the country, whose majority section can be found in the Northern territory of the Australia and according to the TAR report their health condition and resource availability is getting deteriorated day by day (Intergovernmental Panel on Climate Change 2015). Under this scenario, this research is essential for assessing the magnitude of the effect of air pollution and global warming from the point of view of the Australian indigenous population, Conclusion: The potential threat to the existence of aboriginal peoples is at stake due to the institutional and legal barriers raised through the various governmental programs regarding the environment and development. Under the purview of the situation of the Australian indigenous populations, this research is aimed to discuss the effect of air pollution and global warming on the aboriginal population of Australia. References: Flora, C.B., 2018.Rural communities: Legacy+ change. Routledge. Gilbert, J., 2016.Indigenous Peoples' Land Rights under International Law. Brill. Intergovernmental Panel on Climate Change, 2015.Climate change 2014: mitigation of climate change(Vol. 3). Cambridge University Press. Knibbs, L.D. and Sly, P.D., 2014. Indigenous health and environmental risk factors: an Australian problem with global analogues?.Global health action,7(1), p.23766. Race, D., Mathew, S., Campbell, M. and Hampton, K., 2016. Understanding climate adaptation investments for communities living in desert Australia: experiences of indigenous communities.Climatic Change,139(3-4), pp.461-475. Scarano, F.R. and Ceotto, P., 2015. Brazilian Atlantic forest: impact, vulnerability, and adaptation to climate change.Biodiversity and Conservation,24(9), pp.2319-2331 Green, D. and Minchin, L., 2014. Living on climate-changed country: Indigenous health, well-being and climate change in remote Australian communities.EcoHealth,11(2), pp.263-272. Hugo, G. and Wall, J., 2015. Climate change and environmental influences on australias population distribution.Health of People, Places and Planet: Reflections based on Tony McMichaels four decades of contribution to epidemiological understanding, p.177. Maru, Y.T., Race, D., Sparrow, A., Mathew, S. and Chewings, V., 2015. Adaptation as a trigger for transformation pathways in remote Indigenous communities. InInnovation in the Rangelands, Australian Rangeland Society 18th Biennial Conference. Schwerdtle, P., Bowen, K. and McMichael, C., 2018. The health impacts of climate-related migration.BMC medicine,16(1), p.1. Spencer, B., Lawler, J., Lowe, C., Thompson, L., Hinckley, T., Kim, S.H., Bolton, S., Meschke, S., Olden, J.D. and Voss, J., 2017. Case studies in co-benefits approaches to climate change mitigation and adaptation.Journal of environmental planning and management,60(4), pp.647-667.

Ripples free essay sample

Cascading from above, countless water droplets plummet into a pond creating a mosaic of circular rings. Hunched over, staring down at the reflection in the murky water, my lone face is distorted by the ripples of the weeping sky. As it begins to temporarily clear, a moment of peace creeps into my mind. Glancing down at my reflection for a second time, a mirror image now stares back clearly. Deformations in the water symbolizing indecision, loss and struggle had momentarily skewed my image of clarity. In these particular moments, I find myself wondering how significantly my foreign roots have impacted my personality and aspirations for the future. Regardless of my current location, the affection I have for my small Eastern European country and its people has not expired due to time or distance. Even with countless memories lost, the hearts of my Bulgarian family and friends have not grown indifferent to the mention of my name. We will write a custom essay sample on Ripples or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Instead of disappearing like a ghost in a wrinkle of time, my presence lingers like a dominant force inside my grandparent’s farmhouse. Photographs from our last twelve years spent apart are scattered in every room as daily reminders of my existence and tokens of my childhood. In return, my mind relentlessly conjures memories of homemade Dalmatian-shaped birthday cakes, walks to the Saturday market and life-long friendships made during kindergarten. Tainting these happy memories are the haunting images of our final goodbye. Sitting in the back of my godfather’s car, I was turned around in my seat and staring out the rear window. As it revved to life, and tears left trails down my cheeks, my grandmother began to run after the car, refusing to let us go. In an attempt to forget this loss and instead grow accustomed to new surroundings and mastery of the English language, I coped by banishing Bulgaria from my mind. Like a cast sculpture, molding my personality to give the illusion of conformity, I remained internally hollow from denying myself family and heritage. During a summer vacation six years later, seeing their aged faces for the first time released a floodgate of forgotten emotions. Every protective barricade I’d built immediately collapsed and I remembered the importance of my individuality; the combination of both my Bulgarian birthright and the life I’ve created in the States. The epiphany liberated me from becoming concealed by a mist of obscurity. My origin has made me unique in a room full of Western-world natives, as does my array of irreplaceable experiences and fluency in an uncommon language. Consciously and subconsciously intertwining my past and present personally grants me inner peace and an extensive culturally dynamic perspective of societal influences on humanity. Fueling my passion to study psychology, I find happiness and purpose in helping others who undergo struggles both similar and foreign to my own. The attainment of pride in ones own distinct culture, family, and aspirations awards vast opportunity for future accomplishments. Bending over and once again staring at my reflection in the pond, the faces of my parents, grandparents, cousins and friends undoubtedly reflect by my side. Despite the protest of the sky, I raise my head looking beyond the imperfection of ripples, and to the blazing orb escalating above the horizon line.

#8220;Argumentative Essay Sample on Censorship My Personal Attitude #8220;

#8220;Argumentative Essay Sample on Censorship My Personal Attitude #8220; Censor means to examine in order to suppress or delete any object that may seem objectionable. I believe censorship is wrong because certain materials may not be objectionable to some people. Censorship is used in radio and television to prevent the corruption of people’s minds. Censorship is wrong because individuals should have the freedom to listen or watch what they want, whether or not it offends some, without interference. The television is one place where censorship is strongly used in many different ways. One of the oldest and most common ways used to censor inappropriate words is to use a â€Å"bleep.† I disagree with this method because whatever these people are saying is just words. Remember the saying â€Å"sticks and stone may break my bones but words will never hurt me?† These words will not harm anyone and if people are offended they don’t have to listen. Another popular method of censoring television is to cit out scenes. TV stations will cut out a certain scene or scenes from a movie or television. I disagree with this method because it changes the way that the producer of these shows or movies intended them to be. If TV stations plan on cutting out scenes they should not air the show or movie at all. One last method of censorship commonly used in television is rating labels. Again, this is a method of censorship I disagree with. Although these ratings allow parents to p rotect their children from bad things, if a show is on TV it should be viewable by all audiences. Also most things being censored will be seen by most people in their lives anyway. Censorship in TV is a bad thing and should be reconsidered. The music industry is a place where people experience censorship. One form of censorship in music is to play and edited version of a song. While this method filters out some harmful words, I think this is bad because it changes the musicians original song. This censoring takes out parts of the song he intended to be there. I think the radio shouldn’t play these edited version, but play unedited version. Another popular method of censorship is to put parent advisory labels on CD’s. These labels are bad because they don’t allow underage people to buy certain CD’s. Why should these underage people not be able to listen to bad words or inappropriate themes if it is part of real life. The government is trying to put a blanket over children’s eyes until they get older. They want to brainwash the children so they will stop corruption in the world . One last way music is censored, just like television, is using â€Å"bleeps†. These bleeps are terrible, annoying, and useless. They ruin songs that you are listening to. Who wants to sit and listen to a song littered with â€Å"bleeps†, because I sure don’t! If people don’t want to hear â€Å"bad† words they should buy country music, and leave the rest of the world alone. Censorship is a terrible thing and it should be outlawed at some point. The government should stop trying to control the way the U.S. citizens live and focus on more important issues like the war in Afghanistan. Citizens should be left alone to live and not be constantly bothered by the annoyances of censorship.

Taxi of the dark side Movie Review Example | Topics and Well Written Essays - 1000 words

Taxi of the dark side - Movie Review Example The movie in this particular case is Taxi on the Dark Side. This is a movie, which points out some of the inhuman acts, which are carried out against the Afghan nationals. These acts are in most cases perpetrated by the troops who are on missions in the country. The central theme here is the torture of an Afghan vehicle driver who is tortured and beaten to an extent that he ends up dying while he is in detention. The activities that are highlighted in the movie can be explained in some theories for the purpose of pointing out the intricacies that come into play. The one theory, which is highlighted here, is the Magic Bullet Theory. Initially, it was believed that the media was an important tool, which would bring about positive changes in the society. This is one belief, which was particularly upheld before the new millennium. This theory especially had significant influence during the World Wars. There were several movies and depictions made for the purpose of elucidating people on the happenings at that time. The mode through which the information was communicated was done in such a way that people were very receptive of the message. The one thing which is of the essence to note with regards to this theory is that it is majorly reliant on assumptions as opposed to scientific facts. The assumptions in this case are that the mind of the human person is not reliant on the findings that are established from research. In relation to the theory, the media has taken significant advantage of the fact that people may not want to dig deep for the purpose of finding out the truth about a particular phenomenon. Instead, the people will be receptive of whatever is presented to them by the media instruments. However, in the recent times, the notion that the media may be a tool that brings about change in the society is something, which does not hold anymore. This is something, which is once again pointed out by the happenings on the ground in a country like Afghanistan. Th e atrocities which are carried out against the local inhabitants is within the know of the media personnel. For example, the issue of torture, which is depicted in the movie, may end up going without getting addressed. There is very little which has been done especially with regards to making follow-ups of the various cases that emanate. Also, in as much as these issues are brought to the knowledge of the relevant authorities, very little can be seen with regards to addressing the problems at hand. There have been several cases, which have been brought forth, even to the United States Government. However, it seems that the right measures are not put in place especially in alleviating the situation on the ground. The punitive action, which is also prescribed for the perpetrators, does not seem to be highlighted. If they happen to be brought to the public eye, in most cases these punitive actions seem to be things which can easily be left to slip. These happenings clearly point out th at the impact, which the media initially had, has been watered down to an extent that people can be left suffering while nothing is done. The individuals in the armed forces continue carrying out their activities on other helpless people without showing signs of changing behavior. The other theory,

A critical review of the potential of certification to assist in the Essay

A critical review of the potential of certification to assist in the development of more sustainable tourism - Essay Example This is in respect to the varying types of tourism found in different destinations, including the unique presence of niche tourism segments, as well as mass tourism in general. Essentially, it regards the portrayal and upholding of specific values, which make a great global difference, not only in reference to the millions of global travelers, by also those directly impacted by existing tourism. Above all, it entails the observance of responsible tourism, which is aimed at making positive differences to tourist destinations, the local populations present, and fundamentally so, the environment. Sustainable tourism is essentially, the attempt of making the lowest possible impacts on not only a given region’s environmental ecosystems, but also the local cultures present. The culture aspect regards the traditions, way of life, folklore and heritage present, which uniquely identify such regions as distinct tourism destinations. In addition, as Mowforth and Munt (1998) portray, is the requisite aspect of job opportunity creation for the local populations, thereby enabling greater wholesome sustainability of such regions and destinations. The ultimate aim of this type of tourism is ensuring the development achieved, provides a foundation of positive experience, for not only the tourists and tourism companies at large, but also the local residents (Mowforth & Munt, 1998:44). Thus, sustainable tourism pertains to the adopted practices implemented in successful eco-tourism. As a term, sustainable tourism is often interpreted in oxymoron terms. This is informed by the fact that tourism as an activity, majorly depends upon, and continuously increasing air transportation (Mowforth & Munt, 1998:490). Unfortunately, this mode of transportation is linked to the contribution of significant amounts of greenhouse gas emissions. These are emitted from combustion, rising high into the stratosphere and hence contribute to the