Diversity in the Workplace - 714 Words

Diversity in the Workplace Introduction Workplaces are becoming increasingly diverse, and this is a dynamic that is causing some tension between and among employees. What are the positives and negatives of diversity in the workplace? America is a place with a great diversity of cultures, but sometimes in the workplace cultural values can clash and this paper discusses the why and how of those issues. The Literature Why are workplaces becoming more diverse, and why does diversity in a company sometimes result in tension and anger? R. Roosevelt Thomas Jr. writes in the journal Employment Relations Today that some companies are going out of their way to bring in workers representing a diversity of cultures, thinking that the company will be fully relevant in terms of reflecting the greater society, and the company will have a representative workforce, which is good for its public image. Thomas calls it Company XYZ. This particular company brings workers on board that are different from its traditional personnel with respect to race, gender, ethnicity, level of experience, sexual orientation, and geographic region (Thomas, 2001, p. 33). Company XYZ is very proud of its corporate culture and moreover management is convinced that [its culture] is the source of historical success and growth, so management requires that the new employees conform to the basic cultural assumptions (Thomas, 33). The corporation wants to institute conformity with all employees, especiallyShow MoreRelatedDiversity In The Workplace. . Diversity In The Workplace990 Words   |  4 PagesDiversity in the Workplace Diversity in the workplace is imperative even though some commentators argue that too much diversity can be negative. Diversity can lead to staff feeling ‘threatened or even annoyed by persons with views and backgrounds different from their own’ (Barsoux, Strebel and Manzoni, 2010). Instead of inclusivity, diversity can end up causing conflicts, as some staff are reluctant in changing their viewpoints and are less adaptable to change. The discourse relating to diversityRead MoreDiversity Of Diversity At The Workplace942 Words   |  4 PagesIn this week’s integrated article, review, I am focusing on diversity at the workplace. This is a topic very relevant and important for any organizations success. Diversity at the workplace refers to any characteristic that makes people different from one another. Today’s workforce is a diverse mix in terms of age, gender, ethnicity, generational attitudes. It is important for an organization to adopt diversity management practices to bring this diverse mix together into a stable productive unitRead MoreWorkplace Diversity And The Workplace853 Words   |  4 PagesWorkplace Diversity Many outstanding articles, books, journals and papers have been written regarding the topic of workforce diversity. Some are relatively short papers such as Diversity in the Workplace published by the University of Florida, and seek to provide the reader with a basic understanding of what is meant by workplace diversity, as well as the potential benefits to both employers and employees alike. Other resources can be significantly more in-depth and explore subtopics of workplaceRead MoreDiversity At Workplace Diversity Within The Workplace3281 Words   |  14 Pages1.0 Diversity at workplace Diversity is a very extensive subject and can be in any genre or class; it is difficult to categorize because of its complex nature. According to Res (2012), diversity can be represented as a variety of human aspects pertaining to different societies and cultures in the workforce or can be explained tolerating the differences. On the contrary, diversity is a quest of differences among human beings in safe, positive and nurturing surroundings and moves beyond simple toleranceRead MoreWorkplace Diversity Of The Workplace965 Words   |  4 PagesJob’s face many struggles and challenges each and every day. Workplace diversity is something which is being talked about the most here lately. Out breaks of minimum wage, sexualities, gender, and even your skin color affects what diversity a business would want. Within the business, the professional level is set pretty high due to the superior designers making us able to dress well fashioned. When people step into a business they do not want someone that is going to walk in with a t-shirt and gymRead MoreDiversity in the Workplace964 Words   |  4 PagesRunning head: DIVERSITY IN THE WORKPLACE Abstract Select (highlight) this text and then begin typing your abstract, which should be limited to one paragraph of not more than 120 words A Survey of Organizational Culture and its Effectiveness on Managing Diversity in the Workplace Diversity in the workplace is a relatively new concept that has been attracting considerable attention from the executives of most businesses. â€Å"Ongoing demographic trends (increasing percentages of African-AmericansRead MoreThe Diversity At The Workplace747 Words   |  3 PagesThomas (1992) entails the diversity at workplace in terms of all ancestry, ethnicity, age, gender, race, educational background, sexual orientation, marital status, religious belief, income, geographic location and work experience. The mobility in human resource trend is emerging within the competitive market that requires more strategic role on account of human resource management. Organizations may fall in dire consequences of outplaying by other competitors in strategic employment. Nowadays, workforceRead MoreDiversity in the Workplace1096 Words   |  5 PagesRunning head: DIVERSITY IN THE WORKPLACE Diversity in the Workplace Amber Barger ORG536 – Contemporary Business Writing and Communication Colorado State University –Global Campus Dr. Phillip Jackson November 26, 2013 DIVERSITY IN THE WORKPLACE As companies start to regain their footing after the recent economic downturn, 2 factors such as the rising number of immigrants, mergers of large corporations, the popular use of temporary workers and the increasing globalization of business,Read MoreDiversity in the Workplace1465 Words   |  6 Pagesï » ¿ Diversity in the Workplace As stated in our book, workplace diversity is defined as â€Å"diversity at work means having a workface comprised of two or more groups of employees with various racial, ethic, gender, cultural, national origin, handicap, age, and religious backgrounds†. There are many positives and also negatives of diversity in the workplace. Some of the negatives from workplace diversity are stereotyping, discrimination, tokenism, ethnocentrism, and also gender- role stereotypes. SomeRead MoreDiversity in the Workplace5680 Words   |  23 PagesSURFACE LEVEL DIVERSITY, DEEP LEVEL DIVERSITY, AND ORGANIZATIONAL COMPETITIVENESS ABSTRACT Surface level diversity is the mixture of people who differentiate by sex, race or ethnicity, and the observably physically disabled. These differences typically cannot be changed and are easy to measure because they are visual. Deep level diversity are differences such as personality and attitudes that can be communicated through verbal and nonverbal behaviors. Diversity can be affiliated with socio-economic

Two Year College versus Trade School - 816 Words

College (Two year) vs Trade School For some students, the question of what to do after high school may be a burden to even contemplate as it approaches quicker and quicker. The pressure to continue another four (or more) years of education after high school can be overwhelming considering twelve years of schooling has already been completed; why go right back to school again? When’s break time? Some people are simply just not ready for college and they know it, or at least until after they have had a long break or have had some time to recollect themselves. Technically speaking college isn’t for everyone, nor is it necessarily needed for a career. Luckily today, there are many other options that potential career seeking beings can get a head start on such as community colleges and trade/vocational schools. These alternatives to a four year college are considered to be a good start on a job (and maybe even a career). The best benefits of these alternatives involve the co st of attending, the student environment, and the degrees offered. The top overwhelming thing about college would probably be the fact that most universities charge thousands of dollars just for even ONE semester which covers a meal plan, expensive tuition, pricy books, and a proportionate room in which will be shared with a stranger. If one were to attend a community college for their first two years, they will discover that they have saved thousands of dollars and that the creditsShow MoreRelatedEducation : Why Students Need More1590 Words   |  7 Pages Vocational Education: Why Students Need More Over the years, high schools have evolved in their thinking of what type(s) of curriculum students may require in order to pursue their future career goals. In the past, the general consensus was to include both academic courses along with vocational classes (i.e. wood shop, home economics, typing). Then, for a time, public education chose to divide student populations into two groups: college-bound and career bound. Those students who were not academicallyRead MoreTheu.s. Owen Phillips s Impact On The Market For The Year Colleges1612 Words   |  7 Pageson the market for four-year colleges and two-year colleges. While also showing some analysis on the market for two-year colleges and four-year if the proposal for free education of two-year colleges was approved. There is some uncertainty with this proposal and its effects on certain four- year colleges. Tennessee is the only state who as implemented this new proposal of free two-year colleges. Their example should be used to se e the effects of both two-year and four colleges and the impact it hadRead MorePunishment Versus Rehabiliation1445 Words   |  6 PagesPunishment Versus Rehabilitation Isabel Nevarez University of Phoenix AJS/504 Nicholas Russo August 17, 2015 This paper, I will discuss the issues of punishment versus rehabilitation. I will point out issues on how punishment and rehabilitation affects deterrence of crime, how it affects victims and their family. I will also discuss how it affects offenders, the impact it has on society, and the fiscal impact upon society. Punishment and rehabilitation helps the inmate in different ways.Read MoreCollege is not for everyone Essay1046 Words   |  5 Pages College is not for Everyone One question that comes to mind when graduating high school is, â€Å"should I attend college?† For many graduates this question have a very obvious answer. A high school graduate may state that, â€Å"college is the best option if one is trying to get a higher level of education, and will help one compete for a higher paying job.† However, in my opinion most graduates do not consider the fact that going to college is a very big decision to make and that the schoolwork will notRead MoreCollege or No College796 Words   |  3 PagesCollege or No College In graphic design there are two worlds, self-taught and degree holders and with this comes the debate, is getting a college degree a must or is being self-taught just as acceptable. This debate is as hot as the sun is and there is no slowing it down. Being a graphic designer does not just involve using a computer and creating some neat looking graphics, it goes much deeper and gets complicated during some points. Both have upsides and advantages, however, there are severalRead MoreHousing Market and Property Taxes Effect Essay examples1698 Words   |  7 Pagesproperty tax actually impacts, versus the other taxes collected in the local government one can see how big of an influenced it plays in our education system and our public services. One must understand the structural and cyclical deficits that got us into this position and how each of these can affect tax revenue. Structural and cyclical deficit are a component of deficit government spending. Cyclical deficit is a temporary deficit that is linked to the production, trade and activity of business inRead Morehuman trafficking persuasive speech1002 Words   |  5 Pages 13 October 2013 Human Trafficking and Modern Day Slavery: An Annotated Bibliography Batstone, David B,. Not for Sale: The Return of the Global Slave Trade-- and How We Can Fight It. New York: HarperSanFrancisco, 2010. Print. David Batstone is a professor of business and social responsibility at the University of San Francisco. He is also an author and journalist, writing regularly for newspapers such as the New York Times, the Chicago Tribune, and USA Today, and the magazines Wired and SpinRead MoreBiography Of William Edward Burghart Dubois Essay1313 Words   |  6 Pagescommunities. DuBois attended the town’s local public school, both elementary and high school levels, and excelled. His teachers recognized his abilities and often encouraged him in his academic pursuits. DuBois graduated at the top of his class in 1884, and he was determined to attend college as well. DuBois was set on attending Harvard, however, he didn’t have the funds available to do so. With receiving donations of twenty five dollars a year from from four different congregational churches in hisRead MoreStandardized Tests With End Of Year Subject Tests1575 Words   |  7 PagesBrittany, an honors student in Atlanta, Georgia had worked hard her complete academic career to celebrate what would be her pleased moment in the high school. She needed to walk around the stage to the flash of the cameras and the smiles of her family like her classmates. So she collected her proud family members form the Chicago and Washington to come to share in her joy. The problem is that she had not passed one of the four subject regions in the graduation test of the state, which students mustRead MoreOrganization : Phi Beta Lambda Business Club1608 Words   |  7 PagesCollegiate Activities †¢ Organization: Phi Beta Lambda Business Club †¢ University name: Northern Virginia Community College (NVCC) †¢ Dates of participation: 09/01/2015-05/14/16 †¢ Leadership positions: Remained an active club member †¢ # of hours per week devoted to the organization: three hours †¢ Brief details of my involvement with this organization: Subjectively, PBL was predominantly a networking association. For example, I met a few friends with whom I would analyze financial statements with.

Three Types of Marine Algae (Seaweed)

Crime Is The Act Of Breaking A Law - 953 Words

What is crime? Crime is the act of breaking a law that leads to a punishment. There are three sets of laws. There is the federal statute, state government, and the third set that is commonly referred to as the municipal ordinances. The act of breaking any law in any of these sets is considered a crime because each would have its own punishment that can range from community service hours to incarceration in jail. (FreeAdvise Staff). Many people question why crimes are committed and many others provide theories as to why crimes are committed. The behavior of a criminal can be affected by the desire of self benefit, on the environment the criminal is in, or the state of the person s mind are three major theories of criminal behavior. (Briggs). Beginning with the desire of self gain. Everybody wants something and many would say that they would do anything for the gain of something else. This a theory that has been seen that says that the behavior of a criminal depends on what they want. If the criminal wants money they will rob a bank or another place to gain it. It all depends on what they want because they only want to gain something and do not want to have to do it the right way. They want it to come easily and this leads them to committing the crimes they commit to gain something for themselves. Just days earlier there was a crime at a store called the Flora Gems store in Decatur where the robber stole handful of jewelry after smashing the glass case to grab them. (HRShow MoreRelatedCriminology And Breaking Of Law821 Words   |  4 PagesïÆ'Ëœ Criminology: Criminology is the scientific study of crime including its reason, action by agencies or government and methods of control or prevention. According to Edwin Sutherland he defined criminology as the study of the making of laws, the breaking of laws, and society’s reaction to the breaking of laws. o Making of laws: A proposal for a new law or a change to an existing one is called a bill. The stages involved in law making includes bill, first reading, second reading, committee stageRead MoreThe Role Of Criminology And The Criminal Justice System1565 Words   |  7 Pagesgoverned by the rule of law. Laws, policies, rules and regulations formulated by various arms of government set legal limits through which people can operate. As such, every person is held responsible for their decisions and actions as far as the rule of law is concerned. Violation of these set rules is a crime and it is punishable as stipulated in most state constitutions across the world. Through criminal justice systems, people’s conducts are judged according to guiding laws and principles and thoseRead MoreCrime Is An Act Against The Law1334 Words   |  6 PagesCrime is an act against the law where the consequence of conviction by a court is punishment is a serious one such as imprisonment. The Oxf ord English Dictionary states that crime is: - â€Å"An act punishable by law, as being forbidden by statute or injurious to the public welfare†¦An evil or injurious act; an offence, a sin†. The government usually set laws that the people must follow, punishment is given for those who lighten those laws. The legal or criminal justice system applies the law and punishesRead MoreThe Computer Fraud And Abuse Act897 Words   |  4 PagesThe Computer Fraud and Abuse Act does have is befits when protecting people though. The act itself is completely necessary and has made the United states a safer place. The act protects user information from companies and hackers. In September of 2000 America Online won its case against the National Health Care Discount corporation for violation of the Computer Fraud and Abuse Act. The National Health Care Discount corporation hired emailers to send bulk emails to the internet service provider AmericaRead MoreBeing Morally Justified in Disob eying Laws We Consider to be Immoral644 Words   |  3 PagesMorally Justified in Disobeying Laws We Consider to be Immoral The answer to this question depends very much on our understanding and opinion on the status of the law. On this issue it is likely that everyone falls into one of two broad categories. People falling into the first of these categories would be those who consider that through social contract we are obliged to obey the law, whatever the law states and regardless of our opinion on the moral status of that law and that we are morally obligedRead MoreFeatures Of Classical Criminology779 Words   |  4 Pagesargue that â€Å"criminology† is the scientific study of criminals and the crimes that they commit. It incorporates numerous disciplines such as law, sociology, history and physiology as well as other disciplines like victimology which are more focused disciplines within criminology. Sutherland (1939) gives the view that criminology is based around â€Å"three great tributaries† these are: The study of crime, the study of these that commit crime and the study of crimin al justice and penal systems. Within this essayRead MoreParents And Guardians Responsibility For Their Children’S1729 Words   |  7 PagesParents and Guardians Responsibility for their Children’s Crime Many children tend to break the law, especially in our generation today in 2000’s. These children commit crimes like vandalism, underage drinking, and possession and under the influence of drugs. Some perform more serious crimes like driving without license, stealing, breaking into a house, rape, and even murder. The parents are mostly held responsible for the crime their children committed, especially when their kids areRead MoreEssay on Types of Crimes619 Words   |  3 PagesTypes of Crimes A crime is an act against the public good, punishable by a fine, imprisonment, or both. There are two major classifications of crime. The first classification of crime is a felony. A felony is a major crime punishable by imprisonment or death. Murder, manslaughter, burglary, robbery, and arson are examples of felonies. The second major classification of a crime is a misdemeanor. A misdemeanor is a less serious crime with a less severe penalty. Misdemeanors that aren’t as seriousRead MoreDefining Crime As A Social Phenomenon Essay1074 Words   |  5 Pages1) What is meant by term criminology is the body of knowledge that regards crime as being a social phenomenon; it can include the many processes involved in making laws, breaking laws, and also has a hand in how we as a society react to the breaking of crimes, so in short, rules assist in regulating behavior. 2) Rules act as the key principle in allowing society to function as smoothly as possible; without rules or regulations society would not have the structure and balance it currently has orRead MoreThe Situation Action Theory ( Sat ) Essay1747 Words   |  7 Pagesin relation to the rising Muslim violent crime and Terror attacks. Situational Action Theory (SAT) (Discussion) Situational Action Theory (SAT) is a more general theory of moral action which explains why people break (or don’t break) moral rules. Rule breaking under the context of informal (cultural norms, accepted practices) and formal rules (laws) is seen as one in the same as a person breaking the norms will also use same context for breaking the law. (Violence as Situational Action) (Page

Light and Dark Shading in 17th Century Art Free Essays

The use of light and dark shading during the Baroque artistic movement during the seventeenth century was how the artist caught the eye of the observer and brought emphasis to certain areas of the painting.   The technique was used by many of the artists of the day and their influence can even be seen in modern times.   Rembrandt van Rijn and Johannes Vermeer are two examples of artist that used the elements of light and dark shading. We will write a custom essay sample on Light and Dark Shading in 17th Century Art or any similar topic only for you Order Now Rembrandt’s famous Self Portrait is a perfect example of how he used the technique.   In the portrait, the aged Rembrandt seriously looks out with a far away look.   Most of the picture is dark and the clothing and upper torso of the body is so dark that only a muted outline can be seen of his clothing.   There is a burst of light on his hands.   The eye is drawn upward to the dark red behind the artist’s head.   Even though it is dark, the red brings color to the portrait.   The only true light is centered on Rembrandt’s face.   That is where the emphasis of the whole painting lies.   He does this so that only the actual parts of the real man draw the attention. Vermeer, on the other hand, uses shading differently.   There is a dark tapestry on the wall behind the subject in Woman Holding Balance.   The area to the bottom left is also dark.   An extremely dark blue cloth is draped on the table in front of her and hangs off the side.   The underneath portion of the table is too dark to discern anything.   There is a beam of light that flows from a high window and it illuminates the woman’s face and upper torso so that it is obvious that she is holding a balance. Her skirt and cape are dark, but the edging of her cape and headdress is white, thus outlining her face and hands as she stares intently at her balance.   The light in the portrait bring the focus the woman’s expression, and brings her to the center of the painting. Both Rembrandt and Vermeer did an excellent job of creating emphasis by using light and dark shading.   They were examples of an artistic period that is still admired today. References History of Art: A Brief Survey.   Baroque and Rocco Art. Retrieved June 7, 2007, from http://www.ou.edu/class/ahi1113/html/ch-13-2.htm http://www.ou.edu/class/ahi1113/slides/13-24.jpg http://www.ou.edu/class/ahi1113/slides/13-26-2.jpg Portrait History. Retrieved June 7, 2007, from http://www.family-portrait.net/portraithistory.php       How to cite Light and Dark Shading in 17th Century Art, Essay examples

Marketing Management Contemporary Business Environment

Question: Discuss about theMarketing Management for Contemporary Business Environment. Answer: Introduction Marketing becomes a key function in the contemporary business environment as it allows firms to create good relations with the customers and to develop competitive advantage. Marketing functions provides a systematic framework to the firms for introducing and promoting their product or services. It plays critical role in establishing communication between customers and firms that increase market presence and consequently sales (Kumar et al., 2011). In this report, the importance of marketing process in creating competitive advantage for the real world organizations will be analyzed. The way organizations have used marketing function to gain competitive advantage will also be discussed in this report. Targeting, segmentation, market intelligence, marketing mix some core concepts of marketing are also applied to analyze the marketing strategies of firm. Burberry, UK based global luxury brand and Coca-Cola, US based global beverage firm are selected as case organizations. This report wi ll analyze marketing strategies of these companies. Coca-Cola Marketing Coca-Cola is one of the valuable brands in the world. Segmentation includes in marketing process of Coca-Cola. This firm segments market mainly on the basis of demographical variables including age, family and income. For example: In advertisements, it mainly addressees young customer base. Similarly, it also offers product in different flavors and packaging to make it fit for the consumers with different affordability level. Segmentation helps Coca-Cola to differentiate its offerings from the competitors and to attract large consumer base, which provides competitive advantage. Through segmentation, it satisfies needs of different niche markets (Anders, 2011). Target market of Coca-Cola is quite wide that allows it to capture significant beverage market and to achieve competitive advantage. Benefits and uses are communicated by Coca-Cola to position among customers thoughts. For example: bold taste and zero calories are used to position Coca-Cola Zero to communicate with the dieters (McDaniel et al., 2016). Marketing mix includes in the marketing process that allows this firm to combine price, place, product and promotion elements effectively for satisfying and communicating needs of target market and to develop unique image (Lee and Carter, 2012). Burberry Marketing Burberry becomes a recognizable brand in the global fashion industry due to its innovative marketing practices. Segmentation, targeting, positioning and marketing mix are the major elements of marketing process at Burberry (Donnellan, 2013). Demographic and behavioral segmentation is used by this firm to target stylish and wealthy young men and women, who have sense of fashion. By determining and analyzing needs of target market, it develops a marketing mix to communicate with customers (Lorange and Rembiszewski, 2016). Marketing mix of this firm develop a unique image and to position it as iconic and innovative brand in global fashion industry. For example: digital media is used by Burberry in innovative manner that creates image of digital fashion brand. This allows firms to differentiae offering from the competitors, which provides source of competitive advantage (Phan et al., 2011). It combines traditional British fashion with the digital network that helps to become highly admir ed brand. Marketing Success Evidence Coca-Cola is the market leader in the global non-alcoholic beverage industry by capturing approximately 42% market share (NASDAQ, 2014). It makes this firm worlds largest non-alcoholic beverage company. It is operating from over 125 years. The marketing practices and strategies of this firm allow it to make effective presence in more than 200 countries (Coca-Cola, 2016). This firm has won several awards for marketing and advertising campaigns worldwide. Share a Coke, Open happiness and Can Change the world are some successful market campaign of Coca-Cola (Hepburn, 2016). The value of Coca-Cola brand is $73,102m and it becomes worlds third valuable global brand (Interbrand, 2016). Due to successful marketing, Pepsi holds second position in the market, despite of calming better product from Coca-Cola (Lee et al., 2015). The sales of this firm are also consistent in last five years. It depicts success of marketing practices in terms of increasing and maintaining consumer base. This firm offers more than 500 brands worldwide through the worlds largest distribution network. It develops an effective market presence (The Coca-Cola Company, 2016). It delivers consistent marketing massage to the customers by focusing on values of sharing happiness, joy and positivity. This creates unique image and reputation that develops strong relationship with the customers (Lee et al., 2015). Due to marketing practices, it successfully attracts and maintains large consumer base in global beverage industry. The Burberry brand is valued at $5,873m in 2015. In this year, the brand value of this firm grew by 5% (Interbrand, 2016). The marketing practices of this firm create an image of innovative fashion brand with unique design and craftsmanship. It has used social media and other tools of digital marketing to connect with the target customers. This firm mainly targets young males and females and due to this it uses social media to maintain relations with the customers. The sales of this firm in 2015 grew by 9% that indicates success of marketing practices in terms of maintaining and enhancing consumer base (Annual Report, 2016). This brand has strong presence in social media. For example: it has around more than 3m twitter followers, which is quite high from the number of Coca-Cola followers (Roland, 2014). It has 40m followers in social media and this marketing practice provides competitive advantages to this firm in terms of increasing awareness and engagement of customers (Milnes, 201 6). This firm maintains consistency in marketing communication through logos, signature product heritage and craftsmanship. This helps to develop relationship and increase customer loyalty, which provides competitive advantage (Clark, 2014). Analysis and Explanation Coca-Cola has executed an effective market strategy by exploiting different customer segments overtime. Initially, it offers one beverage for the entire soft drink consumers. Through market segmentation strategy, it has determined diverse consumer preferences and offered more than a dozen products. This has played critical role in developing products as per the changing needs of the different market segments. Currently, it addresses different customers needs for flavors, calorie and caffeine. The market segmentation strategy has helped this firm to understand changing customers needs and to make informed changes in offerings (Lamb, 2012). By offerings wide product range, it has developed and maintained dominate position in the global soft drink industry. Similarly, segmentation strategy of this firm has helped to consider geographical differences of customers and to invent products as per their needs that vary on the basis of culture, climate and income. For example: package size and level of sweetness in Coca-Cola product range varies in accordance to the local taste (Sun, 2009). Market segmentation strategy is executed by Coca-Cola effectively to determine the needs and preference of customers for the soft drinks and to develop product offerings accordingly (Lamb et al., 2011). By applying Ansoff matrix successfully, it has executed market strategy successfully. It has employed market penetration, product development, market development strategy and diversification strategies. By offering soft drinks in different flavors, it has penetrated US market and expanded in the different markets of the world (Hill and Jones, 2011). It has also used diversification strategy by offering health drinks to the customers. The marketing function of Burberry provides competitive advantage in terms of creating unique image that develops strong relationship between target customers and offerings. Burberry has executed market strategy by applying porters generic strategy successfully. This model indicates three strategies to outperform in an industry such as cost leadership, differentiation and focus. The market strategy of the firm has successfully applied focus differentiation strategy by using digital media in highly innovative manner (Henry, 2011). In this strategy, it employs target market strategy by selecting a niche segment of millennial that forms 60 percent of world population. It has offered stylish collections as per the needs and preference of millennial, while developing heritage of firm. In order to reach and engage customers, social media strategy has executed by Burberry in an effective manner. It determined tech-savvy attitudes of the target market and thus extensively used social media. Through social media, it has established effective communication between target market and offerings. It became the first firm in the fashion industry to use social media for communicating with the customers (Pride et al., 2014). This has helped Burberry to create value as digitalized fashion brand and to create distinct image. Conclusion It can be concluded from the above discussion that Coca-Cola and Burberry has created competitive advantage by creating unique image among the customers. Marketing strategies and processes of these firms have helped them to communicate with the customers effectively and to engage them. Market segmentation and Ansoff matrix have effectively applied by Coco-Cola to understand needs and preferences of customer and to tailor offerings accordingly. Burberry has employed focus differentiation strategy successfully to target needs of niche segment of the luxury fashion market. Through this, it has created an image as most digitalized brand and attracted target customers. The marketing activities of these firms have helped to differentiate their offerings from the competitors, which caused the development of competitive advantage. References Anders, J. (2011) Coca-Colas Marketing Strategy: An Analysis of Price, Product and Communication. Germany: GRIN. Annual Report (2016) Burberry. [Online]. Available at: https://www.burberryplc.com/documents/ar-15-16/burberry_annual_report_2015-16.pdf (Accessed: 1st December, 2016). Clark, J. (2014) Fashion Merchandising: Principles and Practice. USA: Palgrave Macmillan. Donnellan, J. (2013) Merchandise buying and management. AC Black. Hepburn, M. (2016) The Share a Coke story. [Online]. Available at: https://www.coca-cola.co.uk/stories/share-a-coke (Accessed: 1st December, 2016). Hill, C.W. and Jones, G.R. (2011) Essentials of strategic management. USA: Cengage Learning. Interbrand (2016) Coca-Cola. [Online]. Available at: https://interbrand.com/best-brands/best-global-brands/2016/ranking/cocacola/ (Accessed: 1st December, 2016). Interbrand (2016) Ranking. [Online]. Available at: https://interbrand.com/best-brands/best-global-brands/2015/ranking/ (Accessed: 1st December, 2016). Kumar, V., Jones, E., Venkatesan, R. and Leone, R.P. (2011) Is market orientation a source of sustainable competitive advantage or simply the cost of competing?. Journal of marketing, 75(1), pp.16-30. Lamb, C.W. (2012) Marketing. USA: Cengage Learning. Lamb, C.W., Hair, J.F. and McDaniel, C. (2011) Essentials of marketing. Cengage Learning. Lee, A., Yao, J., Mizerski, R. and Lambert, C. (2015) The strategy of global branding and brand equity. UK: Routledge. Lee, K. and Carter, S. (2012) Global marketing management. UK: Oxford University Press. Lorange, P. and Rembiszewski, J. (2016) From Great to Gone: Why FMCG Companies are Losing the Race for Customers. UK: Routledge. McDaniel, C., Lamb, C.W. and Hair, J.F. (2016) Marketing essentials. Australia: South-Western. Milnes, H. (2016) Burberry wants to monetize its 40 million social followers. [Online]. Available at: https://digiday.com/brands/burberry-wants-monetize-40m-social-followers/ (Accessed: 1st December, 2016). Morning Star (2016) Coca-Cola Co KO. [Online]. Available at: https://financials.morningstar.com/income-statement/is.html?t=KO (Accessed: 1st December, 2016). NASDAQ (2016) Coke Vs. Pepsi: By The Numbers. [Online]. Available at: https://www.nasdaq.com/article/coke-vs-pepsi-by-the-numbers-cm337909 (Accessed: 1st December, 2016). Phan, M., Thomas, R. and Heine, K. (2011) Social media and luxury brand management: The case of Burberry. Journal of Global Fashion Marketing, 2(4), pp.213-222. Pride, W.M., Hughes, R.J. and Kapoor, J.R. (2014) Foundations of business. Cengage Learning. Roland, D. (2014) Burberry has more Twitter followers than Coca-Cola. [Online]. Available at: https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/11112035/Burberry-has-more-Twitter-followers-than-Coca-Cola.html (Accessed: 1st December, 2016). Sun, S. (2009) An analysis on the conditions and methods of market segmentation. International journal of business and management, 4(2), p.63. 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Air Pollution and Global Warming on Aboriginals - Free Samples

Question: Discuss about the Air Pollution and Global Warming on Aboriginals. Answer: Introduction: Climate change is one of the issues germinated through the diabolical policy problem around the world. Rapid growth of the industries and the capital boom in the world market has leading to deterioration in the air pollution, which ultimately causing global warming (Knibbs and Sly 2014). One of the most threatened groups of indigenous population lives in Australia who is seemed to be suffering from the adverse effect of the climate change (Scarano and Ceotto 2015). Under this stringent condition of the aboriginals around the world, this report is aimed to consider the effect of the air pollution and the global warming on the indigenous population of the Australian population. The research is aimed to find whether health condition of the aboriginals is poorer than the non indigenous population of the country Magnitude of air pollution and global warming effect on the indigenous population In addition to this, the report will envisage how air pollution has affected the basic amenities like water availability; reach to health centre of the aboriginal population. According to the intergovernmental Panel on Climate changes Third Assessment Report (TAR) it has been found that the Australian aboriginals are one of the two most threatened indigenous groups in the world that has been suffering heavily due to the adverse effect of the climate change (Intergovernmental Panel on Climate Change 2015). Now, the irony is that, there have been plenty of researches on the environment and development issues in Australia during last thirteen years; however most of them are concerned about the climate change laws of Australia other than the northern territories and fragmented in nature. Previous researches have failed to provide any long term engagement program between the community and government, which can assess the climate change and global warming effect on the Australian aboriginals (Race et al. 2016). Thus, this research is aimed to assess the effect of air pollution and global warming on the aboriginal of Australia through comparative analysis of pop ulation living in northern region of the country with the non indigenous population of Australia. Background of the problem: Over the time various foreign communities has came to the Australia and captured the land of the aboriginal people during the seventeenth century (Gilbert 2016). Since then, indigenous people have shifted to the northern territory of Australian and non indigenous population has exploited the countrys natural resource to a great extent leading to air pollution and global warming. According to Flora (2018), there has been various researches regarding the challenges and issues faced by the non indigenous population due to air pollution and global warming, however very few has addressed the case of indigenous population. There are more than 100,000 Australian indigenous people who presently live in remote areas of the country, whose majority section can be found in the Northern territory of the Australia and according to the TAR report their health condition and resource availability is getting deteriorated day by day (Intergovernmental Panel on Climate Change 2015). Under this scenario, this research is essential for assessing the magnitude of the effect of air pollution and global warming from the point of view of the Australian indigenous population, Conclusion: The potential threat to the existence of aboriginal peoples is at stake due to the institutional and legal barriers raised through the various governmental programs regarding the environment and development. Under the purview of the situation of the Australian indigenous populations, this research is aimed to discuss the effect of air pollution and global warming on the aboriginal population of Australia. References: Flora, C.B., 2018.Rural communities: Legacy+ change. Routledge. Gilbert, J., 2016.Indigenous Peoples' Land Rights under International Law. Brill. Intergovernmental Panel on Climate Change, 2015.Climate change 2014: mitigation of climate change(Vol. 3). Cambridge University Press. Knibbs, L.D. and Sly, P.D., 2014. Indigenous health and environmental risk factors: an Australian problem with global analogues?.Global health action,7(1), p.23766. Race, D., Mathew, S., Campbell, M. and Hampton, K., 2016. Understanding climate adaptation investments for communities living in desert Australia: experiences of indigenous communities.Climatic Change,139(3-4), pp.461-475. Scarano, F.R. and Ceotto, P., 2015. Brazilian Atlantic forest: impact, vulnerability, and adaptation to climate change.Biodiversity and Conservation,24(9), pp.2319-2331 Green, D. and Minchin, L., 2014. Living on climate-changed country: Indigenous health, well-being and climate change in remote Australian communities.EcoHealth,11(2), pp.263-272. Hugo, G. and Wall, J., 2015. Climate change and environmental influences on australias population distribution.Health of People, Places and Planet: Reflections based on Tony McMichaels four decades of contribution to epidemiological understanding, p.177. Maru, Y.T., Race, D., Sparrow, A., Mathew, S. and Chewings, V., 2015. Adaptation as a trigger for transformation pathways in remote Indigenous communities. InInnovation in the Rangelands, Australian Rangeland Society 18th Biennial Conference. Schwerdtle, P., Bowen, K. and McMichael, C., 2018. The health impacts of climate-related migration.BMC medicine,16(1), p.1. Spencer, B., Lawler, J., Lowe, C., Thompson, L., Hinckley, T., Kim, S.H., Bolton, S., Meschke, S., Olden, J.D. and Voss, J., 2017. Case studies in co-benefits approaches to climate change mitigation and adaptation.Journal of environmental planning and management,60(4), pp.647-667.